Content is king. Hail the king! Long live the king! Except … is content really king? Yes, content curation is an effective strategy to bring prospects to the top of the lead generation funnel. Without content, sites end up languishing on page three of a Google search. Therefore, content is a critical need, right? Not [...]
My wife was struggling writing a presentation she was to give in five days. She told me she was blocked because she didn’t know what to write. She had spent more than an hour staring at a blank screen. Not only were the words not coming, she was paralyzed. So, has this ever happened to [...]
It took me writing hundreds of blog posts to create my blog editing checklist. I was not the first to do any of these steps; others paved my way. I’d catch a mistake and then research how to avoid it. It’s a hard way to learn. I hope this list helps you create an editing [...]
So, what is customer-centered content? I remember reading an excellent post from Story Needle Sincerity in Content Marketing, which led me to ask what do content consumers want from content marketers. What is sincere content marketing? It’s certainly not the many Ad-polgies I see everyday. The Story Needle post hits the nail on the head [...]
So, who's going to write your business blog? Let me begin this discussion by telling you who shouldn't write your blog. If someone must be talked into writing, they may not be the ideal candidate. Sounds obvious, doesn't it? But it happens, and the reason it happens is managers think because someone is qualified, they'll [...]
Where to find post images that aren't boring is essential because every single published post needs at least one image. Images move people. A picture speaks a thousand words. People expect pictures. A post with an image looks more professional. You need to find post images for every blog you publish. Where to You Find [...]
Content isn't king usefulness is. Useless content isn't king, and content isn't the only way to be helpful. Want an example or two? SitOrSquat: Restroom Finder from P&G product Charmin Bathroom Tissue isn't content, but for a mom who needs an accessible and clean bathroom immediately, it certainly is useful. Moms and others appreciate and [...]
Knowing how to make the end of your blog post a beginning is huge. The end of your post shouldn’t fade into the sunset, end abruptly, or ghost off into the night. It should be as compelling as the title that attracted the reader in the first place. And it should be as entertaining or [...]
Can a copywriter improve SEO? Good question, considering nobody knows all the factors that Google, Bing, and other search engines use to rank content. However, many agreed-upon and accepted actions can improve a website's SERP (Search Engine Results Page) ranking. How important is this? Let me ask you a question: when you do an organic [...]
Of course, you want to improve your business blog, but you know it can be challenging. You also know how important it is. I attended a website improvement seminar for small businesses. The facilitator shared excellent information. However, she only briefly touched on content creation and its impact on SEO (Search Engine Optimization). The speaker [...]
