Finding Your Corporate Blogs Voice

Finding your corporate voice begins by asking why your company blogs. While secondary purposes of customer service and feedback, employee engagement, and community involvement are important, the primary purpose of most business blogs is to bring leads to the top of the funnel. So, with that in mind, a corporate blog's voice should appeal to [...]

By |2023-11-02T14:07:51+00:00November 2nd, 2023|Uncategorized, Writing|Comments Off on Finding Your Corporate Blogs Voice

Death of the Salesperson

Yes, we're nearing the death of the salesperson. The day of the fast-talking, door-knocking, drink-buying Salesperson is approaching obsolescence. Old-fashioned 20th-century selling methods are outdated. Consumer's access to information. People don't want to be sold—they want to be advised. It's the death of the salesperson and the birth of the consultant. Consumers no longer need [...]

By |2023-10-23T18:01:19+00:00October 24th, 2023|Uncategorized|Comments Off on Death of the Salesperson

The Night Carl Died

The night Carl died is a story I rarely share. However, October is National Pedestrian Safety Month. It’s time I tell my story.  I was walking back from a hike along Eagle Creek near my home recently. As I entered the housing addition where I live, I noticed a group of young teen boys walking in [...]

By |2023-10-07T17:44:08+00:00October 10th, 2023|Uncategorized|Comments Off on The Night Carl Died
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