10 Steps to Building a Business Brand

What are the 10 steps to building a business brand? First, let's talk about branding. Branding has become one of those trendy business words that businesspeople throw around to make unrelated topics seem like they relate. For example, although customer service can affect a brand, it isn't branding — it's customer service. Sales isn't branding; [...]

By |2024-06-10T17:30:03+00:00June 11th, 2024|Small Business|Comments Off on 10 Steps to Building a Business Brand

21st-Century Cottage Industry

Historically, people think of the cottage industry as home-based work, such as sewing, assembling, and light manufacturing. The product-based home industry continues to thrive. It's an important part of many emerging nations' economies. But there's another take. Is the cottage industry defined by producing tangible products alone, or is providing services part of the equation? [...]

By |2024-06-06T13:23:01+00:00June 6th, 2024|Small Business|Comments Off on 21st-Century Cottage Industry

The Top Ten Ways Small Businesses Self-Destruct 

There are multiple ways small businesses self-destruct.  "Many people think that small businesses have it quite easy due to the wealth of entrepreneurship in the United States. The reality, however, is that 18% of small businesses fail within their first year, while 50% fail after five years and approximately 65% by their tenth year in [...]

By |2024-05-22T12:12:59+00:00May 21st, 2024|Small Business|Comments Off on The Top Ten Ways Small Businesses Self-Destruct 

10 Business Social Media Good Manners to Follow

While researching 10 business social media good manners, I found this article, 16 Forgotten Manners Every Parent Should Teach Their Child. I recommend sharing the article with your children, and if you use social media in business, share it with your team. Here are a few points from the article that you can use with kids [...]

By |2024-02-20T15:10:28+00:00February 20th, 2024|Sales and Marketing, Small Business|Comments Off on 10 Business Social Media Good Manners to Follow

Save the Date Small Business Saturday 11/25/23

November 25th , 2023 will mark the 13th year of the American Express initiative Small Business Saturday. The single day has grown into a powerful movement with more people taking part than ever before. “Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part [...]

By |2023-11-22T14:48:47+00:00November 22nd, 2023|Small Business|Comments Off on Save the Date Small Business Saturday 11/25/23

Does Your Business Attract or Repel Customers?

So, does your business attract or repel customers? Before you answer read this. Last week one of my co-workers was put on hold for ten minutes then sent to voice mail. His next step was to visit the organizations’ contact page on their website—it wouldn't open. Finally, he connected to a live chat and was [...]

By |2023-09-25T18:50:51+00:00September 26th, 2023|Leadership, Small Business|Comments Off on Does Your Business Attract or Repel Customers?

How to Keep Customers Happy or Lose Them

How to keep customers happy or lose them is too often ignored until it's too late. When was the last time a customer fired you? Have you ever been surprised by a customer leaving you? It’s never a good situation, but it’s worse when you realize there was something you could have done. And if [...]

By |2023-07-25T14:23:31+00:00July 25th, 2023|Small Business|Comments Off on How to Keep Customers Happy or Lose Them

5 Benefits of a Business Wellness Plan

The reason for a business wellness plan is simple. It's good business. I'm not talking about the good it does for your employees, and it does; I'm referring to the good it does for your bottom line. When expenditure brings a return, it's not cost; it's an investment. An effective wellness program has an ROI. [...]

By |2023-05-30T09:02:24+00:00May 30th, 2023|Small Business|Comments Off on 5 Benefits of a Business Wellness Plan

10 Challenges Every Small Business Faces

There are challenges every small business faces. My father, a small business owner, said, "If you own your own business, you deserve it." To this day, I'm uncertain what he meant. How things were going defined his quote. Some days he was a damn fool, and others, he was a small business genius. The business [...]

By |2023-05-15T20:03:57+00:00May 16th, 2023|Small Business|Comments Off on 10 Challenges Every Small Business Faces

10 Surefire ways to Improve Customer Loyalty

How important is customer loyalty? The most expensive customer is the one you lose. Replacing lost clients with new prospects through marketing and advertising strategies is costly in dollars and time. Doesn't it make sense to focus on keeping the customers you have? The business world moves at such a hectic pace today that organizations [...]

By |2023-05-09T12:36:50+00:00May 9th, 2023|Sales and Marketing, Small Business|Comments Off on 10 Surefire ways to Improve Customer Loyalty
Go to Top