Creating a Small Business In-house Marketing Team

After reading a post about creating a marketing team, aimed at ad agencies and large firms, I asked friends how they would build a small business in-house marketing team — what positions they would fill? The article from INC. Tips and Tools for Building a Marketing Team is a good start. The piece discusses the [...]

By |2019-11-07T15:29:45+00:00November 7th, 2019|Sales and Marketing|Comments Off on Creating a Small Business In-house Marketing Team

4 Types of B2B Customers and How to Approach Them

It’s easy to forget that B2B (Business to Business) marketing is profoundly different from B2C (Business to Consumers). B2B providers may know this but, too often, they treat marketing to their B2B audience as if they were B2C. It’s not the same game. So, knowing the difference begins with understanding these 4 types of B2B [...]

By |2019-10-24T15:08:18+00:00October 24th, 2019|Sales and Marketing|Comments Off on 4 Types of B2B Customers and How to Approach Them

Can You Hear That Sign?

Photo by Travis Isaacs / CC BY-SA A good friend is a is a 508 accessibility specialist and advocate. Business people unfamiliar with 508 accessibility  miss an opportunity to connect with prospects who are often overlooked. “Section 508, an amendment to the United States Workforce Rehabilitation Act of 1973, is a federal law mandating that all electronic and [...]

By |2019-10-10T16:47:35+00:00October 10th, 2019|Sales and Marketing|3 Comments

7 Steps to a Sale

Okay, you got me, there is no absolute seven steps to every type of sale for every product to every customer in every business. However, some basics usually apply. They might not always flow in this one through seven order, and you might not require every step, but I think most are essential to making [...]

By |2019-10-06T15:55:58+00:00March 25th, 2019|Sales and Marketing|Comments Off on 7 Steps to a Sale

How to Recognize Your Competitive Advantage

If you’re in business, you have competition. Regardless of what product or service you offer, other companies do the same. Many of your competitors have an advantage over you. Some are smart enough to market those advantages. The question is, do you recognize your competitive advantage? Before you can recognize your competitive advantage, you need [...]

By |2019-03-12T12:43:18+00:00March 12th, 2019|Sales and Marketing|Comments Off on How to Recognize Your Competitive Advantage

13 Pieces of Sales Advice for my Grandson

My eldest grandson called me and asked for my advice. I was thrilled. Evan’s 23, and on the go. It’s always great to hear from him. He asked for sales advice. He’d been recruited for a sales position and accepted it. We chatted over the phone for about twenty minutes. I rambled on about learning [...]

By |2019-05-21T18:04:59+00:00February 25th, 2019|Sales and Marketing|Comments Off on 13 Pieces of Sales Advice for my Grandson