Do We Really Need One More “How to Write an Elevator Pitch?” Article

There are a bazillion articles, tutorials, analyzers, and videos on how to write an elevator pitch — so why one more? I have a slightly different perspective, which I’ve found to be successful. The elevator pitch (EP) theory is, when introduced, there is very little time to capture someone’s attention. How to Write an Elevator Pitch The [...]

By |2022-03-31T13:56:30+00:00March 31st, 2022|Sales and Marketing|1 Comment

Who Makes A Good Salesperson?

So, who makes a good salesperson? I googled this question and got over 6 million results. And, as it’s easy to do, I floated off to the blog-o-sphere, happily reading away, away, away. Is there an echo in here? Much of what I found was as I expected. I didn't expect the general opinion to [...]

By |2022-02-08T14:37:43+00:00February 8th, 2022|Sales and Marketing|Comments Off on Who Makes A Good Salesperson?

Are Your Sales and Marketing on the Same Page?

Are your sales and marketing on the same page? Are you certain? When sales and marketing work together, forming one team with collective goals based on mutually beneficial outcomes and driven by shared activities, they reach their goals and more. Does that sound like your sales and marketing teams? Do your sales and marketing teams [...]

By |2022-02-05T13:55:37+00:00February 3rd, 2022|Sales and Marketing|Comments Off on Are Your Sales and Marketing on the Same Page?

How to Set Yearly Direct Sales Goals that Work!

It's the time of year when people think about sales goals. Businesspeople discuss monthly, quarterly, and year-long goals for the coming New Year. Salespeople look at potential new business and how to outperform last year's numbers. But what are realistic sales goals? I've said before. You Cannot "Do" A Goal – You Can Do Activities. To [...]

By |2021-12-28T15:39:28+00:00December 28th, 2021|Sales and Marketing|Comments Off on How to Set Yearly Direct Sales Goals that Work!

4 Ways to Keep Clients Happy

Here are 4 ways to keep clients happy in this day and age. Does the world seem to be speeding up? Is it because I’m older, or are things faster than 5, 10, or 15 years ago? The pace of new information is nearing light speed. Does the ever-increasing access to information make customers more [...]

By |2021-12-23T14:18:48+00:00December 23rd, 2021|Sales and Marketing|Comments Off on 4 Ways to Keep Clients Happy

How to Keep Selling During the Holidays

So, how critical is it to keep selling during the holidays? A few minutes ago, I saw a Facebook post from the co-owner of an agency where some friends work. They shared this, "Sometimes you go three months without signing a new contract. And then sometimes you land five exciting contracts in one week. You [...]

By |2021-12-16T14:50:33+00:00December 16th, 2021|Sales and Marketing|Comments Off on How to Keep Selling During the Holidays

The Good the Bad and the Ugly of Holiday Business Marketing

Last Holiday season, I received all sorts of holiday business marketing, cards, emails, and promotional gifts from vendors and business associates. Two stood out in my mind, but for different reasons. One was memorable for its sincerity and the other for its crassness. How do your business partners and customers perceive your holiday business correspondence? [...]

By |2021-12-14T14:23:42+00:00December 14th, 2021|Sales and Marketing|Comments Off on The Good the Bad and the Ugly of Holiday Business Marketing

Should You Under-Promise to Over-Deliver?

Should you under-promise to over-deliver? No. For years I’ve preached not to over promise and under deliver, and I stick by that. However, purposely under-promising to over-deliver isn’t a good marketing plan. If you purposely under-promise, the likelihood that you’ll lose sales is high. Any competitor who can offer your client more than your under-promised [...]

By |2021-11-30T14:25:51+00:00November 30th, 2021|Sales and Marketing|Comments Off on Should You Under-Promise to Over-Deliver?

How to Deal With a Negative Google Review You Missed  

I received a call from a friend in a panic. They asked me how to deal with a negative google review they'd missed. Their business had received a one-star negative google review, but it was worse than that. Someone posted the review two months ago, and they missed it. So, if this happens to you, [...]

By |2021-10-14T14:15:27+00:00October 14th, 2021|Sales and Marketing|Comments Off on How to Deal With a Negative Google Review You Missed  

Is Your Business Prepared for Sudden Business Growth?

Are you prepared for sudden business growth? After the year many businesses have experienced it might sound like a silly question. However, I believe things will get better and for many organizations business will explode. Do you think I’m overoptimistic? Ask yourself the same question after the upcoming holiday season. I was fortunate to be [...]

By |2021-09-21T14:27:17+00:00September 21st, 2021|Sales and Marketing|Comments Off on Is Your Business Prepared for Sudden Business Growth?
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