1106, 2024

10 Steps to Building a Business Brand

By |June 11th, 2024|

What are the 10 steps to building a business brand? First, let's talk about branding. Branding has become one of those trendy business words that businesspeople throw around to make unrelated topics seem like they relate. For example, although customer service can affect a brand, it isn't branding — it's customer service. Sales isn't branding; [...]

606, 2024

21st-Century Cottage Industry

By |June 6th, 2024|

Historically, people think of the cottage industry as home-based work, such as sewing, assembling, and light manufacturing. The product-based home industry continues to thrive. It's an important part of many emerging nations' economies. But there's another take. Is the cottage industry defined by producing tangible products alone, or is providing services part of the equation? [...]

3005, 2024

Recruiting Is Not a Nuisance

By |May 30th, 2024|

Recruiting is not a nuisance. The most important commodity for any organization is its people. It starts with recruiting the best team through best practices. Very few management activities are as important as recruiting, building, and improving a team. Any leader's role will be made either more rewarding or more difficult by the team she [...]

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