The other day someone asked me why I write books. I answered to help people. The person looked at me and said, “Of course but you want to make money, gain exposure, and find new clients don’t you?” That’s all good, but it’s not the reason I write books. Let me explain. My first book [...]
So, who needs a networking checklist? Let me ask you, have you gone back to attending events in person? I have, although I'm more selective than I was pre-pandemic. If you're meeting face-to-face you might find this checklist helpful. I’ve written a lot about networking, but what I want to share today is something simple [...]
Trusting your gut is bad business. It can be a huge mistake. “Trust your gut” is an old and accepted saying. It’s one of those adages that many accept without question. Several times in the last week, I’ve noticed tweets, Facebook posts, and blogs that refer to it as some fundamental tenet of running a [...]
So, where does great customer service begin? One of my clients is a niche retailer. They've been in business for more than 40 years, establishing themselves in the market. They've done this by serving their customers and meeting customer needs. Although they're known for customer service, they retained me to identify opportunities to improve their [...]
So, will your company's improvement last? A wise man told me there's no such thing as stagnant; you're either on your way up or down. In business, how does one gauge improvement? The most obvious answer is net receipts. Is the company growing, and is it profitable? That may be the most conclusive measurement; without [...]
Does your business know how to respond to a social media complaint? A friend informed me their company had a Facebook complaint from a prospective customer. Company executives wanted to ignore it and delete the complaint. My friend wanted my opinion. I inquired about the complaint. It seems the company had missed an in-home appointment [...]
Do you know how to replace yourself, do your career plans include promotion, or do you plan on being in the same job you've held ever since leaving college? Have you developed, mentored, and trained your replacement? How to Replace Yourself Does Job Security Mean You're Irreplaceable? No. Often, job security is something you control, [...]
Have you ever hit mute and made Mystery Science Theater-like comments during a Zoom meeting? I have. Have you ever sat through an online call that droned on and on? What about a mandatory weekly Zoom that was a total waste of time? Have you been there, done that? If you're responsible for planning a [...]
So, why should you network outside your industry? Do you attend the same networking events, conventions, and trade shows every year? While you’re there, do you visit the same companies and people over and over again? Do you only attend industry-related events? If you answered yes to all three, you might be missing a golden [...]
Instead of Top "Ten Social Media Marketing Mistakes", I almost titled this post “MY Top Ten Social Media Marketing Mistakes” because although I haven’t made every one of these—I've come close. I’ll take that further; I continue to make mistakes, which gives me the opportunity to learn. Ain't it great? Every day I’ll see someone [...]
