First of all you have to understand, I’m not what you would call handy. I don’t have the know-how or patience for repair work or construction. My wife does the repairs around the home. I’m not talented at making things. My brother got that gene. He makes furniture. However, I do consider myself creative, and [...]
After reading a post about creating a marketing team, aimed at ad agencies and large firms, I asked friends how they would build a small business in-house marketing team — what positions they would fill? The article from INC. Tips and Tools for Building a Marketing Team is a good start. The piece discusses the [...]
Are you putting off more and accomplishing less? Have you tried time management tools, like daily planners, but feel like you’re getting nowhere? (Does this sound like a commercial?) Do you want to understand why you procrastinate? Okay, start with the two minutes it will take to read this post. Do not do it later! [...]
I won’t hold you in suspense. Do you want to know the number one rule of networking? The number one rule of networking is to know why you’re attending an event, why you're there. Okay, so you get that. It’s obvious, and you’re a little disappointed in my answer, but before you click out of [...]
I have run off, hindered, and ruined more direct reports than I want to admit. Too often, I told myself I was being a “nice boss,” because I didn’t hold people accountable. I didn’t want the confrontation. It would be unpleasant, and I wanted a pleasant work environment. As long as I viewed it as [...]
It’s easy to forget that B2B (Business to Business) marketing is profoundly different from B2C (Business to Consumers). B2B providers may know this but, too often, they treat marketing to their B2B audience as if they were B2C. It’s not the same game. So, knowing the difference begins with understanding these 4 types of B2B [...]
If you are in a leadership position, your goal should to improve your team daily. This is accomplished both as a group, and with one team member at a time. So, as leaders, we should ask ourselves daily: What have I done to improve the team today? Would the team have done as well without [...]
A few years ago a gunman perched atop an eight-story Indianapolis parking garage fired shots at nearby buildings; although he had committed a murder and eventually took his own life, no pedestrians were injured, in part because the news exploded on Twitter, warning everyone off the streets. Because fear and concern motivated people to share information. [...]
I was asked to assess and help a production manager of a B2C (Business to Consumer) manufacturer who was experiencing high employee turnover in one critical department. As I observed the department's manager, I was puzzled. She was a good manager and leader. She led by example and not only by following procedures, but how [...]
Photo by Travis Isaacs / CC BY-SA A good friend is a is a 508 accessibility specialist and advocate. Business people unfamiliar with 508 accessibility miss an opportunity to connect with prospects who are often overlooked. “Section 508, an amendment to the United States Workforce Rehabilitation Act of 1973, is a federal law mandating that all electronic and [...]
