Can a copywriter improve SEO? Good question, considering nobody knows all the factors that Google, Bing, and other search engines use to rank content. However, many agreed-upon and accepted actions can improve a website’s SERP (Search Engine Results Page) ranking. How important is this? Let me ask you a question: when you do an organic search, how many search pages do you peruse—one, maybe two?

Copywriters don’t control web development. Unless they’re developers, a copywriter doesn’t impact load speed via HTML, fix sloppy code, or add LSI (Latent Semantic Indexing) software. (Are you unfamiliar with LSI? It helps searchers identify language usage, for example, whether an apple is a fruit or a computer.)

Can copywriters impact SEO, and if so, what can they control? The answer is copywriters control their words, how they use them, as well as where they place their words, which impacts SEO (Search Engine Optimization). Here are nine actions you can easily accomplish as a copywriter or editor.

9 Ways to Improve SEO

Put the Keyword in the Title

Sometimes, it’s tempting to write a cute, catchy title that omits the keyword. There may even be times when a compelling phrase outranks the keyword in the title, but not often. The best title is an eye-catching one that includes the keyword. Also, the sooner the keyword appears in the title, the better.    

Be sure the URL includes the Keyword

As with the title, the keyword needs to be in the permalink, and the sooner, the better.     

Place the Keyword in the first paragraph 

Ditto above.

Use Good Grammar and Correct Spelling   

Regardless of text talk and the proliferating number of businesses that use the letter X instead of S in their name, grammar and spelling still count, and they matter to search engines as well, How important is Proper Grammar?

Publish Useful Content

If you want to improve your rankings, give people what they want—helpful content. Solve problems, answer questions, entertain, share a story, make people laugh, and you will attract readers, which might be the best method for improving SEO. Is Content Really King?

Optimize Images

Use images on every post, but choose images that fit the content, add to the story, and look professional. Include alt tags and descriptions on images. Neil Patel — 11 Best Practices for Including Images in Your Blog Posts.  

Use Multimedia

Not only images but video (proven to increase dwell time, a ranking factor), infographics, audio, GIFs, and more.

Create a User-Friendly Layout

Include lists and bullet points. Keep paragraphs under three hundred words and limit the number of 20-word sentences. Make your content easy to read by avoiding passive sentences. Use subheads and include keywords in subheads. 9 Steps to Creating a Compelling Blog Layout

Include Links

Add outbound and inbound links, but only if they fit the content. For example, a blog post on SEO shouldn’t include a backlink to an Italian recipe cookbook, even if the author is your wife. How to Get Backlinks: 10 Strategies That Work (semrush.com)

What Can You Do to Improve SEO?

There you have it: nine easy ways for any copywriter to improve SEO. You’re likely already doing most of the nine. However, is there one or two you could do more with? Is there room for improvement? I know I can step up my SEO game—how about you?

If you’ve mastered these nine ways to improve SEO, here are 200 additional ideas: Google’s 200 Ranking Factors: The Complete list.

 How Can I Help? 

Let me know if I can help. If this post struck a nerve, you should check out my book, How to Stay Ahead of Your Business Blog Forever. The book contains action plans to create a blogging/writing system that works for you. If you have any questions, please reach out to me. Thank you for reading this post.

If you enjoyed this, you might also like, What Makes a Blog Attractive to Readers?

Photo by Merakist on Unsplash