Of course, you want to improve your business blog, but you know it can be challenging. You also know how important it is. I attended a website improvement seminar for small businesses. The facilitator shared excellent information. However, she only briefly touched on content creation and its impact on SEO (Search Engine Optimization). The speaker owned and operated several companies with multiple websites and more than one business blog.

I asked her how she was doing with her blogs. She answered that she was behind and needed to get a handle on it. She understood what content creation meant to organic searches.

6 Ways to Improve Your Business Blog

Keywords Matter

Despite what you may have heard about the death of keywords, it’s not true. Keywords are part of an effective blog. Not keyword stuffing with so many keywords that the text reads like a computer printout, but strategically placed keywords in the title, first paragraph, subhead, meta description, and alt image.

Grammar Counts

Business blogging isn’t text talk. It’s not the place for thumb-typed abbreviations. Most of the time, it’s not the place for poor grammar. It’s important to know the rules, and it’s necessary to break them occasionally, but you must know them first. Grammar your going to make mistakes.

Tell a Story

Does your content spark interest? Does it create emotion through storytelling? Okay, not every post has a story, but many can and do. Try this: what’s been the most significant event in your life over the last seven days? Was it heartwarming, humorous, or a learning experience? Share the story and tie it back to your business. How does your experience connect with your business and what you do? Is This What Your Content is Missing?  

Add Value

People are searching for answers on the Internet. Why not oblige them by sharing how-to blogs (such as this post), tutorials, and warnings (things to avoid)?

Make it Easy to Read

Formatting can make all the difference. Poor formatting, hard-to-read fonts, backgrounds that are too busy, long paragraphs without subheads, and the lack of breaks such as bullet points make content challenging to take in. Here are 9 Steps to Creating a Compelling Blog Layout

A Picture’s Worth…

Every published post should have at least one image. No exceptions. Quality photos and graphics add to the professionalism of your blog. Here’s an excellent guide for adding images to your blog post. Neil Patel — 11 Best Practices for Including Images in Your Blog Posts   

Overnight? Really?

The title of this post is 6 Ways to Improve Your Business Blog Overnight. You may be thinking; that’s a lot of work. There’s no way to do all this overnight, but there is. The title isn’t 6 ways to make your blog perfect overnight, it’s to improve it, and yes, you can accomplish that overnight.

Commit to thinking about keywords; begin with keywords in the title, first paragraph, subhead, meta description, and alt image. It only takes minutes once you get it down. Strive to improve grammar. If you need help, do what I do, use Grammarly; it only takes minutes. Add value, tell stories, and post images. It’s not that hard. You can do this overnight. Really, you can.

How Can I Help? 

Let me know if I can help. If this post struck a nerve, you should check out my book, How to Stay Ahead of Your Business Blog Forever. The book contains action plans to create a blogging/writing system that works for you. If you have any questions, please reach out to me. Thank you for reading this post.

If you enjoyed this, you might also like, What Makes a Blog Attractive to Readers?