Do you know what questions your target market wants answered? Here’s a few ideas on how answering questions reaches your target market. At my last full-time job before becoming self-employed, among other things, I wrote blog posts and shot video. My most viewed blog post, with tens of thousands of hits, wasn’t a writing masterpiece. At a mere 164 words, it doesn’t share a wealth of information. It answers a well-searched question, FAQ: How Much Does a Vehicle Wrap Cost? If you’re considering vehicle graphics, it’s something you want to know.

The most watched video I shot for the company, with 40,000 views, is How to Remove a Decal, an early video before I discovered tripods or noise reduction. It’s not a work of art. Both pieces of content solve problems and share valuable information. They answer questions potential customers want answered. What does your prospect want answered?

How to Learn What Questions Your Target Market Wants Answered 

So, how can  you know what questions to ask? Here’s a few of the ways I learned to uncover topics consumers were interested in.

Begin by asking your team

I posted an FAQ (Frequently Asked Question) every week. To find FAQs I visited different departments and picked their brains. I asked what their most frequent questions were. Sometimes, I’d ask how they would answer a specific question. I’d occasionally ask about the most recent question they’d been asked or what they wished someone would ask. I’d vary whom I asked and eventually asked everyone in the department. I’d talk to salespeople, CSRs, designers, installers, C-level staff, and production workers. The top blog post, mentioned above, came from asking a CSR her most asked question.

Talk to customers

Not a week went by that I didn’t stop and chat with a customer at the facility where my office was. I’d ask what questions and concerns they had and what they’d like to know more about. Whether it’s face-to-face, email, or a phone call, take the time to survey your customers. They’ll inform you what to answer. The concept for the top video came from chatting with a customer while he waited on his vehicle.

Google it

When I was stuck for an idea, I’d Google an FAQ about graphics removal, sign installation, popular promotional products, or other areas of the business. I wanted to know what prospects were searching and what competitors answered. If you want to reach an audience, find out what they’re searching, what questions they have.

I didn’t share the numbers on the top post and video to brag. I wanted to share a bit of proof. Now, if your video received nearly 5 million hits like this one, How to Open a Wine Bottle without a Corkscrew, I’d brag. Think about it: It’s a great question for a wine producer to answer. It isn’t directly about their product, but it puts them directly in touch with 5 million wine drinkers. So, what problems do your customers want solved?

How Can I Help You?

I like to help people and organizations, but I have three criteria I consider before taking an assignment – I believe in what the organization stands for, I know I can help, and it looks like fun. If you have any questions, Contact Me. 

So, does your business have a management training plan? Because if not, many organizations, large and small, use my book, The New Manager’s Workbook, a crash course in effective management, as the basis for their leadership development program. Check it out.

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Photo by Ameer Basheer on Unsplash