Do you believe in what you’re selling? If you do believe in your product or service, great. If not, why are you selling it? I’m not saying you should immediately quit your job. First, determine if you have good reason not to believe. Have you done your research? Do you understand why you don’t believe, and is it reasonable?

Is Your Disbelief Justified?

I was once VP of operations for a mid-size B2C company. Our products were not the cheapest in a highly competitive marketplace. Because of this, a salesperson would occasionally question the pricing, which, if not addressed, would lead to them losing belief in the product, service, and company. I easily believed in the product because the price included a high-end product, a nationally recognized award-winning service department, and outstanding employee installation crews. The company attracted and kept the best employees because they offered full-time, year-round employment, competitive wages, and full benefits in an industry primarily composed of subcontractors. I never hesitated to explain to a customer or a salesperson that part of the price was taking care of the employees who would take care of them. So, have you done your research? Is your lack of belief justified?

Do You Believe In What You’re Selling?

If You Don’t Believe, What Should You Do?

Determine why you don’t believe, follow up with research, and tell your boss. Wait, what? Tell your boss you don’t believe in one or more of the company’s products. Yes. Allow them to show you why they believe in the product. Or, it could be that management needs to be made aware of the faults in their product. Unless you’re a sociopath, you will not be good at selling a product you don’t believe in, you will be unhappy, and if management can’t answer your concerns, do you really want to work there?

Do You Believe in Your Company?

I’ve worked with companies that discontinued product lines because they lost belief in them. In some cases, an employee brought it to management’s attention. Maintaining an open line of communication about product quality is in any company’s best interest. If a product doesn’t solve a customer’s problem, it becomes a problem for the provider. Either the organization spends money servicing the problem, loses the customer, or both. If you believe in your company, give them a chance to fix the problem, and if they don’t, is it where you want to work?

If you don’t believe in your company’s product or service, do something about it. If you find your disbelief unwarranted or your company fixes the concern, you’ll learn that belief in your company, products, and services is a constant source of enthusiasm you can share with your customers.

Are You a New Age Consultant?

When I was younger, I used every sales trick in the book and even invented a few. I used these tactics to sell and taught others how to dupe a customer into buying the product I wanted to sell, which was only sometimes what the consumer needed. I’m not proud of my early years in sales. I was “that” Salesperson.

Eventually, I learned that helping customers rather than “selling” them built lasting relationships. It not only made good business sense, but it also felt good. It was the right thing to do. Are you ready to do the right thing? Do you want to learn how to be a compassionate sales consultant and increase sales while building your customer base? If so, read this book. How to Sell Without Becoming “that” Salesperson

If you like this post, you might also appreciate 5 Things Top Consultants Do. 

Photo by Vitaly Gariev on Unsplash