So, are you behind on your blog? The better title for this post might have been How to Get Ahead of Your Blog because I will talk about that. However, I feel confident that most readers who see and read this title have a blog and are behind.

I hope that doesn’t sound snarky or mean-spirited. It’s just what I’ve found to be true. Too many blogs inconsistently post new content, and some haven’t seen anything new for a long time. Why is that?

Why Are You Behind on Our Blog?

I said I’d talk about how to get ahead of your blog, but that begins by knowing why you’re behind. I’ve discussed this with individuals, marketing teams, and social media clubs. Here’s what I’ve learned.

  • Lack of Priority. Something is always more urgent than blogging. Part of the problem is when people get caught up in urgent tasks, those sudden fires that only they can put out, it keeps you away from the important tasks. The important tasks are those that help you reach your goals. Everyone who has a business blog knows how important content is. I don’t have to talk about Google bots, content, and SEO because you already know. So why are you behind? Try this: the next time you have an urgent task that will take you away from important tasks such as blogging, ask yourself this.
    • Should I do this right now?
    • Who else could handle this?
    • If I do this now, what am I putting off?

Sometimes, you’ll need to jump to the urgent task, but not always.

  • The exception becomes the rule. We’re creatures of habit, good and bad. Blogging is an easy thing to put off. There’s no immediate reward. Deadlines aren’t real; we won’t miss a sale or a contract because we’re late on a blog post. And that’s a big part of the problem. Once we let a blog post slide, it becomes easier and easier to let it go until you realize the last time a new piece of content was published was four months ago.
  • The lack of a plan. There are very few things in business of much significance that don’t require a plan. Procedure books, written policies, and checklists abound. We wouldn’t think of attempting to complete payroll, accounting, or human resources by the seat of our pants, but that’s precisely the blogging plan that too many businesses use. The lack of a plan is a plan to fail.

So, How Do You Get Ahead of a Blog?

I was having dinner with a friend. She has her own business and recently hired her first employee. This entrepreneur was behind on her blog but believed adding an employee would give her more time to write.

She asked for my advice. I inquired as to her writing plan. She didn’t have one other than carving out a couple of hours here and there. I asked her how her plan was working, and she admitted she often sat in front of the keyboard and wondered what to write about.

She’s not alone, is she? I’ve heard the same from national firms, NFPs, and private businesses I’ve helped. I know the trauma of staring at a blank keyboard all too well. You see, it’s the same mistake I made several years ago. Here’s what I’ve learned.

You Can’t Do it All at Once

Like my friend learned, if you plan to block out time and write, it may be more challenging than you think. Like many complicated tasks, it may be better to break blogging into segments. I’ll explain.

Writing uses the creative side of your brain; editing uses the logical. Attempting to write and edit at the same time creates a disconnect. Try this the next time you write. Turn off spell check while you write. You’ll find the creative juices flow freer because you don’t keep turning them off by switching your brain to and fro.

Break Your Blog Down Into Actionable Steps

If you’ve tried sitting down to write with no plan, how’s that worked for you? So, make a plan, here’s a start.

  1. Identify topics and add them to an editorial calendar
  2. Under each topic, list three or four ideas
  3. Pick an idea to write about and do a little research
  4. Write the post; do not edit as you go
  5. Let the post sit for 24 hours
  6. Edit
  7. Post it on your site
  8. Find an image
  9. Proofread one last time
  10. Publish
  11. Double-check it on your website

That’s the basics of a plan. It’s a start. And if you want to get ahead and stay consistent, have at least four posts ready before you publish the first. If you publish one new post per week, you’re four weeks ahead.

How to get started today!

I’ve thrown a lot at you fast, and I know I’ve over-simplified it, but if you’re behind on your blog and want to get ahead, it’s a start. If you want more, go to my book, How to Stay Ahead of Your Business Blog Forever, It’s only 14 bucks, but if you can’t afford it, contact me, and I’ll send you a free copy because I’ve been where you are, behind on my blog, with no light at the end of the tunnel. This book, which is based on all the mistakes I’ve made, is a way to the light, and I’m more than a little passionate about it.

You might also enjoy 6 Ways to Update Old Blog Posts.

Photo by Kelly Sikkema on Unsplash