Editor’s note: While editing this post from Mr. Clark, I searched for a hyperlink to “The Scanabilty Filter – A New Way to Write.” I didn’t find one because there is no such thing, and this post is illogical. You can be certain the writer’s tongue was held to his cheek throughout the entire post.

Content marketing is not going away, but it IS changing. Modern society continues to demand all things shorter and faster with more convenience, from food preparation to social media. The Scanabilty Filter – A New Way to Write will impact blogging. It’s become a common practice to browse blogs and not really read them. Most of us look for a blog’s key points or takeaways; few actually read the entire piece. Presentation and typography have become increasingly critical; whether it’s using bold bullet points, multiple subheads, or infographics the idea is to make it easy for the reader to grasp the key content quickly.

The Scanability Filter Takes Blogging to a New Level

A mentor once told me common sense wasn’t common; it was genius. Sometimes, something is so simple and obvious we don’t see it, such as what The Filter does for our writing. When we read what do we really take in? Do we read every conjunction? Do we sub-vocalize every adverb? And how about punctuation, do we even pay attention to punctuation when we read? I don’t think so, and neither does The Filter.

How Does it Work?

It’s so simple. The Filter cuts out everything except nouns, pronouns, adjectives, and verbs. I mean, that’s all we need anyway, right? Who needs all those pesky exclamation points, commas, and semicolons anyway? All you have to do is put any blog post through the Filter, and voila! Nouns, pronouns, adjectives, and verbs are all that remains.

An example using the paragraph above:

“Its simple Filter cuts everything except nouns pronouns adjectives verbs all we need Who needs pesky exclamation points commas semicolons you do blog Filter voila nouns pronouns adjectives verbs all remains”

It’s SO much better and more readable, isn’t it?! Well ok, it looks like there are some issues, but The Scanability Filter – A New Way to Write is still in beta.

Do you want to take your blog to the next level of readability? Are you ready to follow the simplicity trend, and keep your writing in touch with today’s world?

Comments on this post are appreciated. However, they will be limited to nouns, pronouns, adjectives, and verbs.

How Can I Help You? 

Let me know if I can offer any help or advice. If this post struck a nerve, you should check out my book, How to Stay Ahead of Your Business Blog Forever. The book contains action plans to create a blogging/writing system that works for you.

If you enjoyed this, you might also like, What Makes a Blog Attractive to Readers?

Photo by Devin Pickell on Unsplash