So, what makes a winning sales attitude? I’ve been in sales and marketing most of my life. I’m typically an upbeat, positive individual. When I was younger, my nickname was the “can do” kid. I approached sales as an optimist; my glass was always half full, and I was going to fill it to the top. My positive attitude served me well, but a “can do” attitude is only a small part of the mindset needed to succeed in sales. There’s a lot more to it than RA-RA Sis Boom Ba.

What Makes a Winning Sales Attitude?

It’s a CASE Study

As crucial as PMA (positive mental attitude) is to the success of any salesperson, there are four additional states of mind that, when combined with a positive outlook, lead to sales success and happiness. I’ll make a CASE for them.

is for Consultant

Successful salespeople act as consultants to their clients. They listen to their customers, share best practices, and solve problems.

is for Advocate

The best way to help your customers is to promote them. Shout their virtues to the world. When a salesperson helps a customer find customers, it transcends salesmanship—it becomes friendship. Friends help friends.

is for Student

The best salespeople never stop learning. They research their customers, know their industry, follow their competition, and know more about their products than anyone.

is for Educator

Professional salespeople educate their customers. They even tell them when they’re wrong and why. They learn, share, and teach.

It’s More than a Glass Half Full 

A winning sales attitude is more than a charming smile and an upbeat swagger. It’s about sharing, advising, and supporting. It’s about doing what’s best for the customer—even when it’s not what’s best for the salesperson. It’s about listening to and learning from the customer about their needs, wants, and desires and then fulfilling them. It’s about solving problems and making customers happy. And if that puts a smile on a salesperson and a client’s face—that’s a positive thing, isn’t it?

New Age Consulting

When I was younger, I used every sales trick in the book and even invented a few. I used these tactics to sell and taught others how to dupe a customer into buying the product I wanted to sell, which was only sometimes what the consumer needed. I’m not proud of my early years in sales. I was “that” Salesperson.

Eventually, I learned that helping customers rather than “selling” them built lasting relationships. It not only made good business sense, but it also felt good. It was the right thing to do. Are you ready to do the right thing? Do you want to learn how not to be a compassionate sales consultant and increase sales while building your customer base? If so, read this book. How to Sell Without Becoming “that” Salesperson

If you like this post you might also appreciate, 5 Things Top Consultants Do. 

If you enjoyed this post you may like The Three Biggest Challenges Facing Sales Today.

Photo by Austin Distel on Unsplash