Have you ever considerer what people to meet at a networking event? Have you ever attended a networking event with little or no thought as to your purpose? I have. Treating a networking event as a social gathering to chat with friends and acquaintances may be fun, but it’s a waste of opportunities. The potential of any networking event whether it’s in person or virtual is in the people you meet and how you can help each other. Before the next networking event, stop and consider who you want to meet and why?

6 People to Meet at a Networking Event

Let these folks help you

The Connector – This individual seems to know everyone, and not only in their field but cross disciplines. They revel in connecting people and will ask such questions as what brought you here, and who did you hope to meet? Follow their lead and see where new connections take you.

The Mentor – This person enjoys sharing their experience and knowledge. They thrive on watching others grow and improve. They’ll ask about your career, the problems you face, and where you need guidance. Take advantage of this opportunity by following up with one-on-one time. It may not be a fit, but it’s worth exploring.

The Influencer – This networker has reached a high level of success in their field that is recognized by their peers. Their words and actions hold weight. Take the time to listen to them and ask their advice. It could turn into a mentoring or connecting scenario.

The Champion – The Champion could be a customer, a fan, or an interested party. They’re an advocate of what you do. They’re an evangelist for your organization, skills, or knowledge. Thank them, ask for their opinion, and solicit testimonials when appropriate.

The Friend – It’s easy to spend all your time with friends at networking events and miss out on opportunities. At the same time, you don’t want to ignore your friends. Be a mentor, connector, and advocate for your friends.

The Prospect – The prospect has a problem you can solve. It may be a product, service, or hiring you. It may be your skills—copywriting, design, photography, marketing, etc. Either way seek them out and offer them your help.

Who do you want to meet?

Before your next networking event take a minute and consider who you want to meet and why. Are you looking for a career change? Could a connector help you find opportunities? Do you want to learn more about your industry? Maybe a mentor will take an interest. What influencers will be in attendance and how could they help? At least, be prepared to recognize these six networkers and take advantage of the help they offer. Are you one of the six? Which one are you?

How Can I Help You?

I’d always considered myself an effective networker. I’m friendly, easy to talk to, and I’ve never met a stranger. However, none of that makes me a good networker – it makes me outgoing. If I wanted to be the most effective networker I could be, I needed a plan. That’s how my networking workbook, Help Networking started.

I like to help people and organizations, but I have three criteria I consider before taking an assignment – I believe in what the organization stands for, I know I can help, and it looks fun. If you have any questions, Contact Me. 

Does your business have a management training plan? I ask because many organizations, large and small, use my book, The New Manager’s Workbook a crash course in effective management, as the basis for their leadership development program. Check it out.

Photo by Sigmund on Unsplash